Every grain tells a story

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Every grain tells a story

Every grain tells a story

 TEvery grain has a story to tell. Our story starts from the field, from seed selecting to sowing, watering, and finally harvesting. There are more than 40, 000 varieties of this grain-growing all over the world. We consciously create and carefully deliver our products to you with the best hands.

Keerthi Agro Mills Pvt Ltd. has been a pioneer in rice manufacturing and distribution for the past 21 years. We manufacture, market, and distribute a variety of rice products including Ponni, Jaya, ASD 16, Single Boiled, Surekha, White Kuruva, Yellow Kuruva, Long Grain Matta, and Short Grain Matta. With our unmatched quality and wide range of rice varieties, we have become a significant competitor in rice supplies and rice product distribution in Kerala and also in the global market. With a vision to serve our people the best kind of food, we commit to consistently providing our consumers with the highest quality of products and services.

The company owns four mills and keeps our daily production rate well above 400 tons. Our annual turnover in Kerala surpasses 500 crores. Keerthi Agro Mills produces renowned rice brands, including Keerthi Nirmal and Chandrika. Our distribution network spans more than 22,000 retail and wholesale shops throughout Kerala in metropolitan areas. More than 120 vehicles are operating to maintain a seamless supply network.We offer a range of 15 varieties of rice. We deliver our promise of competitive pricing through this efficient distribution system, thereby reducing commission expense.

We ensure these in our Grains


We procure our rice from selected farms across South India, and we ensure good grain quality through a sophisticated manufacturing process.


The company follows strict quality checks and assurances to ensure that every grain of rice is impeccable and filled with goodness.


To cater to different types of consumers and for varied purposes, we have a wide range of rice products on offer.


The staple food of Kerala, rice, is energy-rich, has a high nutritional value, and is enriched with essential vitamins.

Producing good quality rice depends on a lot of intrinsic and extrinsic factors. At Keerthi Nirmal, we use specific criteria to restrict the quality and grades of rice. The factors that count into making good rice are the variety, the environment it grows in, the seed quality, the size and uniformity of grain, stickiness, flavor, aroma, etc.

To produce the best quality rice and allied products, we are equipped with the most modern and technologically advanced machines. The machines ensure that the production line is continually moving smoothly. We process the paddy with very little or no bruising to the kernel, ensuring that the products remain fresh and healthy throughout their refinement. Quality checks, sample testing at each point, and diligent operators ensure that the best quality products emerge at the end of the line.

Keerthi Nirmal has always given paramount importance to the quality of our products. This approach has ensured sustained demand for our products. Keerthi Nirmal, The Best Rice Brand in Kerala believes that every grain has a story to tell. And every story deserves to be heard. Being a producer of rice, the staple diet of a majority of people in South India. Our efforts are towards ensuring the quality and hygienic packaging of our products. We also optimize our varieties to suit the demand. And introduce rice varieties like long rice, basmati rice, etc., to satisfy the different taste palettes. We strive to improve and nurture the quality of life of our customers through our products. 

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