Matta rice is loved equally by all Malayalees. Be it Kerala Matta rice or Palakkadan Matta rice, Malayalees choose matta over any other rice varieties.
Our future is in our hands.
Every day, we keep working towards sustaining our legacy of quality and taste, creating the
most-loved rice brand preferred in every household in Kerala.
It is all about
It is like the seed put in the soil - the more one sows, the greater
the harvest. We believe in giving back to the environment many
folds than what we take from it.
Our rice is procured from selected farms across South India, and a sophisticated manufacturing process ensures good grain quality.
To cater to different types of consumers and for varied purposes, we have a wide range of rice products on offer.
The company follows strict quality checks and assurances to ensure that every grain of rice is impeccable and filled with goodness.
The staple food of Kerala, rice, is energy-rich, has a high nutritional value and is enriched with essential vitamins.
Best Selling Brand
Keerthi Agro Mills Pvt Ltd. is a pioneer in rice manufacturing and distribution for the past 21 years. We manufacture, market and distribute a variety of rice products including Ponni, Jaya, ASD 16, Single boiled, Surekha, White Kuruva, Yellow Kuruva, Long grain matta and Short grain matta. With our unmatched quality and wide range of rice varieties, we have become a significant competitor in rice supplies and rice products distribution in Kerala and also in the global market. With a vision of serving our people the best kind of food, we are committed to provide our consumers with consistently the highest quality of products and service.
Food is perhaps the only universal thing that has the power to bring everyone together.
The Keerthi Nirmal Advantage
Keerthi Nirmal has been in rice production for a good 21 years and counting, with a steady rise in market and expansion to larger scales and various product manufacture. Our product’s constant presence in the market shows our quality and trust among customers.
Keerthi Nirmal rice is a constant and familiar presence at homes in Kerala. It is also our privilege to cater to the Indian diaspora abroad who attach the feeling of home with rice and cannot do without it. The brand has branched to an even stronger one from humble beginnings, with its quality and adherence to affordable prices sustaining us among an ever-expanding consumer base.
Keerthi Nirmal rice is proud to state that we are a well known and established brand in Kerala. With quality comes a price. Our products are the best because we sell them at the most affordable prices to be accessible to all.
Our company policy is deep-rooted in bringing the best quality product to our consumers at a reasonable price. We believe that everyone deserves to get the best out of the products that we market, the farmers are satisfied to be paid well for their products, and so are the customers to buy the products at a fair price.
Our customers are our strength, and we have been able to bring smiles to them through our products. The company makes an effort to go back to our customers for feedback and teaches them to improve our outcomes.
Why Choose Keerthi Nirmal?
We at Keerthi Nirmal are constantly working towards bettering our product and maintaining the highest quality standard for our customers. Our integrated system makes sure to offer rice to your homes, packed with freshness and full of goodness from sourcing to packaging to delivery. Our legacy of quality products is evident from the vast consumer base we cater to currently.
With a very stringent and state of the art quality assurance system in place and quality control being done at each production level, we make sure that each grain comes under the scanner before it reaches your plate. The best grain quality and varieties are selected and transported freshly to our processing facility from sourcing at the fields. Grain size, the ratio of broken grains, moisture content and pH levels are monitored to keep them optimum.
Major health benefits of Kerala matta rice
Do you come under the category of people who want healthy meals without compromising on taste? Then, prepare to be amazed
Is matta rice better than brown rice?
Rice is a staple food in many countries and provides millions of people around the world with an inexpensive, nutritious source of energy.
Can Diabetics Eat Matta Rice?
People with diabetes are constantly reminded that their rice consumption is to be blamed. Is this true? Can rice be a part of your diabetic food list? If so, what variety is better?
Is Matta rice healthy?
In today’s age of fast food mania and easy availability of refined foods, matta rice can help with your daily fiber requirements for a healthy life. The rich fiber content in this rice can help
What is Kuruva rice?
A natural and traditional rice variety, Kuruva rice is from the Wayanad district of Kerala. Kuruva rice is one of the rice varieties that is widely used in Kerala. It is highly rich in nutrients
Is Matta rice good for health?
Jaya Rice is a specially formulated rice that is available in two varieties, Long grain and Short grain Matta rice. It is the most popular rice variety in the South Indian states
Why you should prefer matta rice for your meal?
Having rice once a day is important for all of us. Savoring it with the best curries would be a cherry on the cake.
Every grain tells a story
Every grain has a story to tell. Our story starts from the field, from seed selecting to sowing, watering, and finally harvesting. There are more than 40, 000
Get Ponni rice, for a table full of feast!
We all know ponni rice very well. It is one of the many rice varieties that we cook food with. But did it ever occur to your mind that
What are the benefits of eating rice?
Rice is a staple food in many parts of the world, especially India, where it occupies a significant factor in almost every meal of the day.
Which type of rice is best for weight loss?
Rice is among the quintessential foods in many South-East Asian countries, and it forms the backbone of our agrarian society
Keerthi Nirmal has become a household brand. The large scale availability of Keerthi Nirmal rice in the market along with a reasonable price tag makes it a common man’s go-to brand. I want to say that the other name for Quality is Keerthi Nirmal. I am delighted with the quality and variety of rice offered.
Sruthi HaridasAdvocate, Kozhikode
I am very much satisfied with their service. They provide all varieties of rice both brown rice and white rice and also biriyani rice, which have unique flavours for each of them. Keerthi Nirmal rice is synonymous with quality, which is evident from its vast customer base. The packaging of the product is also elegant and ergonomic.
Adhul KattungalBusinessman, Ernakulam
I have been a steady consumer of Keerthi Nirmal rice for an extended period. The rice is of premium quality and hygienically packed which makes very appealing. The rice is sourced from farms across the country, selected and segregated carefully to provide the best quality rice. Much appreciate the effort put in by Keerthi Nirmal to maintain hygiene and quality.
Jayaram P SAccounts Manager, Kottayam
Keerthi Nirmal has provided with the consistent quality of the best Indian Rice varieties. Offering a wide range of rice products, the brand has grown to be a prominent player in the rice milling industry in Kerala. The quality of the rice, as well as the excellent and secure packaging, make sure that the rice remains in its most exceptional quality when used. I recommend Keerthi Nirmal to all who are looking for a rice brand that offers different varieties of rice at an affordable price.