Our Story
Our Story
For generations, Kerala families have relied on the goodness of rice. We take immense pride in carrying forward this tradition by delivering exceptional quality rice to your doorstep.
Our commitment extends beyond simply providing a staple food. We’re dedicated to promoting a healthy Kerala. We source our rice from farms that prioritize sustainable agricultural practices, ensuring both quality and environmental harmony.
Our Legacy
Keerthi Agro Mills is dedicated to upholding world-class quality standards across our product range. We prioritize sourcing the highest quality paddy and processing it with advanced technology. From the very beginning, we have carefully nurtured suitable rice varieties, ensuring consistent demand for our products.
To maintain our quality and standards, we source grains directly from farmers in Kerala, Tamil Nadu, and Karnataka, ensuring they are fresh each season. These grains are then processed using cutting-edge technology to keep the kernel intact, producing superior rice. We are committed to our customers, ensuring all our foods are safe, wholesome, and meet rigorous safety and quality standards during production, handling, processing, storage, and distribution. Our quality control team diligently works to identify and correct any products or services that do not meet our stringent quality specifications.
Our Journey
Founded by Mr. Johnson Varghese Valoorkaran on August 30, 1998, Keerthi Nirmal began as a small venture and has since become one of Kerala’s leading rice brands. Our success is rooted in a steadfast commitment to quality and excellence.
Today, Keerthi Nirmal is a proprietorship company specializing in producing, processing, and providing premium quality rice. Three decades of experience in the rice industry have instilled in us a deep understanding of the craft. We leverage cutting-edge technology and automated milling processes to ensure maximum efficiency and consistent quality. Our responsive staff is dedicated to fulfilling your needs and adapting to your requirements. We are adept at handling bulk orders through optimized production processes.
One of our biggest points of pride is our state-of-the-art manufacturing facility. Housing the latest rice processing and packaging machinery, our plant sets a benchmark for excellence in the industry.
Keerthi Nirmal Today
Keerthi Nirmal consistently implements cutting-edge technologies to streamline production and deliver exceptional value to our customers.
Quality is paramount. We subject every grain of rice in our 15 distinct varieties to rigorous inspections before leaving our state-of-the-art mills, ensuring our customers receive only the finest produce. This unwavering commitment to quality has earned the trust of Kerala’s families, making Keerthi Nirmal and Chandrika household names.
Our strength lies in our people. Our 700 dedicated employees, along with a robust network of over 30,000 retail and wholesale shops, ensure our rice reaches your table. Supported by a fleet of over 180 vehicles, our secure distribution network guarantees consistent availability across Kerala’s major cities.
We believe in offering competitive pricing without compromising on quality. This has also helped us become a trusted brand in Kerala’s kitchens.
Our Farms
Our network of farms spans South India. We meticulously select and continuously monitor these farms to guarantee the quality of the rice we harvest. We prioritize farms with high yields, minimal fertilizer and pesticide use, and reliable access to water – all crucial factors for exceptional rice production. Keerthi Nirmal implements unique agricultural practices and cropping methods, setting us apart from other Kerala-based companies. Annually, our farms cultivate approximately two hundred thousand tonnes of rice paddy.
Resourceful Farming
Our vision is to promote sustainable agriculture that heals the environment and preserves healthy soil for generations to come. Traditional farming practices often harm the land, leading to problems like erosion and salt buildup due to overuse of tilling and inefficient watering. Studies show these methods have taken a toll on agriculture over time. To overcome these obstacles, we need groundbreaking solutions that revitalize and strengthen our agricultural ecosystems.