Our Story
Our Story
Rice is one of the leading staple foods globally. Kerala is one of the biggest markets of rice consumption globally. We focus on sustaining our legacy of quality and taste to deliver rice to every Kerala household at a very reasonable price. We hope to contribute towards a healthy Kerala in our humble way by incorporating the best agriculture practices. We strive to ensure that only excellent quality rice reaches our customers, and it remains our highest mission.
Our Legacy
Keerthi Agro Mills maintains world‐class quality standards throughout its product line. We make sure to procure the best quality paddy and process it using state‐of‐the‐art technology. We have always put in thought and effort into nurturing the suitable variety of our rice from our early stages. This approach has ensured sustained demand for our products.
To maintain quality and conformity, the company collects the grains directly from the farmers of Kerala, Tamilnadu and Karnataka, fresh every season. These grains are processed using the most modern technology, keeping the kernel intact and producing quality rice. We value our customers and ensure that all our foods during production, handling, processing, storage and distribution are safe, wholesome and fit for human consumption and conform to safety and quality requirements. The goal of our quality control team is to identify and rectify the products or services that do not meet the company’s specified standards of quality.
Our Journey
Mr Johnson Varghese Valoorkaran founded Keerthi Nirmal in the year 30 August 1998. What started from humble beginnings, our company has grown to be among the top rice brands in Kerala solely due to our dedication and adherence to quality.
Today, Keerthi Nirmal is a proprietorship company that specialises in producing, processing, and providing premium quality Rice. The three decades of experience we have gained dealing entirely in Rice production is our major strength. We have achieved maximum efficiency & ease of operation by automating our milling process and implementing the latest technology. Our staff are quick to respond to the client’s queries and make changes as required. We are capable of processing bulk orders by optimising our production process.
Among many others that makes Keerthi Nirmal shine with pride, the first factor is its most modern and state of the art manufacturing units and machinery. Our current rice processing and packaging machine and others make our plant one of the best in the business.
Keerthi Nirmal Today
We take great pain to keep abreast with the changing technology in the field and implement them to suit and streamline our products, which would benefit our esteemed clients at the end of the line. Another critical feature of our plants is our very stringent quality check measures. We make sure that not a grain of rice leaves our plant without undergoing strict quality checks that have been incorporated deeply in our facility. This, in turn, gives our customers the conviction to believe, 100%, in the quality of all our products.
Today, our workforce is 700 employees strong. A dedicated crew is a strength that cannot be conquered. Our four mills churn out a daily production surpassing 700 tonnes. Keerthi Nirmal, and Chandrika rice brands are famous entities produced by Keerthi Agro Mills. We provide 15 different types of rice. We distribute via a network of more than 30000 retail and wholesale shops throughout Kerala in metropolitan areas. More than 180 vehicles operate in this distribution network. Competitive pricing and a secure distribution network form our backbone.
Our Farms
Spread across South India, our farms are hand-picked and continuously monitored to ensure the quality of rice that sprouts out of them. We have chosen farms that give a good yield, use minimal fertilisers and pesticides and have a good water supply essential for the crop. The agricultural practices and cropping methods used by Keerthi Nirmal are unique compared to those of other companies in Kerala. Annually about two hundred thousand tonnes of rice paddy are cultivated in our farm.
Resourceful Farming
We are promoting a sustainable kind of agriculture to replenish the environment with nutrients even after agriculture. Normally, the farming practices have been depleting the soil quality, causing soil erosion and salinisation due to excessive and uncontrolled tilling and unnatural irrigation practices. Studies have shown that this trend has been unhealthy for agriculture over the years. Thus, it is essential to bring in interventions to improve our agricultural ecosystem.