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Production

One of our key differentiators in Kerala’s competitive rice market is our state-of-the-art manufacturing facility. Our plant integrates modern rice machines alongside traditional processes. We consistently stay ahead of the curve in paddy processing and hygiene, rapidly adopting new technologies to improve our production, packaging, and delivery. 

Our production process is subject to rigorous quality checks. Every step is monitored to ensure seamless operations and product integrity. From the initial stages of cultivation to the final packaging, each grain undergoes multiple inspections. This attention to detail guarantees that only the highest quality rice reaches our customers. 

keerthi nirmal best rice brand in Kerala

Effluent Treatment plant

Parboiled rice, accounting for approximately 50% of total paddy production, is a highly popular rice product. The parboiling process involves soaking, steaming, and drying the paddy. Traditionally, parboiling consumes vast amounts of water during the soaking stage, which is subsequently drained to recover the paddy. 

Modern rice mills discharge significant volumes of soak water, laden with organic matter—measured as Chemical Oxygen Demand (COD)—leading to water pollution. Silica, dissolved from the husk, is another primary contaminant in this wastewater.   

Keerthi Rice Mill has an Effluent Treatment Plant established by Galaxy Environ to address the significant water pollution caused by parboiling wastewater. This facility employs a two-step process, biological anaerobic treatment followed by chemical treatment, to meet the discharge criteria. The technology powering this plant is licensed from CSIR-NIIST, a leading government research institute based in Trivandrum. 

Water Treatment Plant

Sustainability and environmental responsibility are at the forefront of our operations. Our advanced Water Treatment Plant ensures that every drop of water used in our processes is purified and recycled. This not only minimizes our ecological footprint but also adheres to stringent regulatory standards. The recycled water is reintegrated into our production cycle. 

Biogas Plant

Keerthi Rice Mill has established a Biogas Plant to harness the potential of organic waste generated during the milling process. The plant converts organic matter into biogas, a clean and renewable energy source. This initiative not only reduces the mill’s carbon footprint but also generates electricity to offset part of its energy consumption. 

Rain Water Harvesting

Keerthi Rice Mill has implemented a sustainable rainwater harvesting system to conserve precious water resources. By capturing rainwater from rooftops and directing it into storage tanks, the mill significantly reduces its reliance on external water sources. This environmentally friendly initiative not only mitigates water scarcity during dry seasons but also helps recharge groundwater levels, contributing to overall ecological balance.