Which is the most selling Matta Rice in Kerala?
Matta rice, also known as red rice, is a significant part of Kerala’s food culture fabric. The factors like richness, earthy flavor, and health benefits make it a popular option among locals. As more people are becoming health-conscious, Matta rice has become a staple in Kerala households. Known for its unique texture and robust flavor, the Matta rice pairs well with various traditional Kerala dishes. In this article we will look into the most selling Matta rice in Kerala and what factors contribute to its outstanding sale in the market. We will also see why Matta rice is the preferred choice for so many people in the state.
Why Matta Rice is So Popular in Kerala
Due to its high nutritional value, Matta rice is very popular. It has high fiber and essential vitamins and minerals content. The bran content is retained in Matta rice which makes it more nutritious than white rice. The low glycemic index makes it a healthier choice for diabetics. These health benefits have made it increasingly popular not just among the elderly but also younger generations who are focusing on a balanced diet. As the demand for healthier food grows, the most selling Matta rice in Kerala has become a preferred choice for many.
The Most Selling Matta Rice in Kerala: Varieties and Brands
The most selling Matta rice in Kerala comes from several trusted brands. Brands like “Keerthi Nirmal” are top sellers. Keerthi Nirmal has earned their reputation for delivering high-quality rice that preserves the traditional taste. They source the rice from the fertile fields of Kerala, which are perfect for growing Matta rice. People in Kerala are particular about the quality of rice they consume, and Keerthi Nirmal is famous for their consistency in quality. As a result, they dominate the Matta rice market.
Taste and Texture Defining the Most Selling Matta Rice
One of the primary reasons behind the popularity of the most selling Matta rice in Kerala is its taste and texture. Matta rice is slightly coarser and chewier compared to regular white rice, which gives it a distinct flavor. The rice is perfect for preparing a traditional dish like rice and can be served with fish curry, sambhar, etc. It absorbs flavors well, enhancing the overall taste of any dish. Whether paired with vegetarian or non-vegetarian dishes, Matta rice provides a comforting and satisfying meal experience. The chewy texture and nutty flavor make it more enjoyable than other rice varieties.
A Key Ingredient in Kerala’s Cuisine
Matta rice is more than just a food item; it’s a symbol of Kerala’s rich agricultural heritage. It has been cultivated in the state for centuries, and its importance is evident in local festivals and rituals. The rice is often used in various forms, such as in “Kerala Sadya” (a traditional feast) or for making rice porridge. Matta rice is deeply ingrained in the culinary culture of Kerala. It continues to hold a special place in the hearts of Keralites, contributing to both the health and taste of their meals.
Conclusion
In conclusion, the most selling Matta rice in Kerala is more than just a popular food item—it is a cornerstone of Kerala’s culinary identity. Brands that offer high-quality Matta rice are gaining favor with consumers, thanks to their attention to taste and health benefits. The rise in demand for Matta rice is a testament to the growing appreciation for healthy eating and traditional flavors. Matta rice will remain an essential part of Kerala’s food culture in everyday meals and festive dishes for years to come.