
2026-07-15
A Rice Brand Since 1998: What's Actually Changed and What Hasn't?
In 1998, a single vision took root in Mattoor, Kalady: deliver Kerala rice that families could trust. Twenty-seven years later, Keerthi Nirmal mills over 700 tonnes of rice a day. But is it still the same rice? Here's an honest look at what has genuinely changed — and what we've deliberately kept exactly the same.











